A Dynamic Graphical Signature - Le Caudan Waterfront
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A DYNAMIC SIGNATURE

A DYNAMIC GRAPHICAL SIGNATURE

The new graphical signature of Le Caudan Waterfront aims at repositioning the complex and at putting new life into the Caudan brand, notably by conveying a more dynamic image.

The ultimate aim is to progressively build on a strong brand that has the capacity of standing out in the highly competitive ambient environment and of effectively capitalising on its assets.


Braderie - Le caudan Waterfront Sun, Sea & Shop - Le caudan Waterfront Moments mamans - Le caudan Waterfront


Based on a survey conducted among a sample population, it came out that Le Caudan Waterfront is perceived as a warm, friendly, romantic, animated and secure place. The public also appreciates the fact that Le Caudan is a melting-pot and is marked by diversity. The new graphical signature tries to encompass all these attributes and focuses on Le Caudan as a unique shopping experience in a lively and innovating waterfront atmosphere.

Dynamic Signature - The caudan Waterfront
Le Caudan Waterfront - a unique shopping experience in a lively and innovating waterfront atmosphere.