A NEW LOGO FOR LE CAUDAN WATERFRONT
In 2009, all the visual elements associated to Le Caudan Waterfront have been refreshed in view of conveying the natural evolution of Le Caudan's identity, which now adopts a more contemporary and refined look.
The logo distances itself from the colourful world of our various boutiques and shops, to favour the use of basic colours that capture marine themes – dark blue, turquoise and white.
Signage within and indicating the way to Le Caudan Waterfront have been designed in such a way that emphasis is laid on the new Caudan logo.
This re-design project in view of affirming the evolution of Le Caudan Waterfront's identity also includes the installation of totems throughout the complex. These totems, designed as per the centre's new visual identity, can be used as visible meeting spots or act as efficient guides of every nuke and corner of Le Caudan. These totems will be located at strategic points within the centre.
The totems are located at strategic points within Le Caudan Waterfront.